The first product A.B.I.D. designed for Cuisinart, the CSC-650 Slow Cooker was a new interpretation of an old reliable product. Slow cooking had fallen out of fashion since its heyday in the '70s and the beige oval shaped cookers with floral print decor still available on the market did nothing to help slow cooking's old fashioned image.
By creating a new design language featuring modern shapes and materials, A.B.I.D. created a product that was at home in a modern gourmet kitchen. The introduction of the product coincided with a new level of interest in slow cooking. Helped by articles extolling the virtues of slow cooking in the New York Times and gourmet magazines the CSC-650 enjoyed brisk sales which led Cuisinart to introduce an entire line of table top cooking appliances.
CSC-650 Slow Cooker
Early design sketch which chosen to be refined further into the final design.
A computer generated erendering of an early design concept. This design concept really accentuated the commercial appliance look.
Another early concept, this one depicting a refined, architectural appearance. The rectalinear form works well on the kitchen counter and distinguished the product from old fashoned oval slowcookers of the '70s.
This rendering depicts the final SlowCooker design.
The CSC-650 Slow Cooker was so sucessful in the market that Cuisinart launched an entire line of table-top cooking appliances.