Brita Cascade Water Filtration Pitcher.


In 1997, Brita, a subsidiary of Clorox, asked me to design a new water filtration pitcher for the American market. They recognized that their existing pitchers were old fashioned and out of place in a modern kitchen. The old designs were round, and could not be stored in a refrigerator efficiently.The Brita marketing group had identified a need for a new pitcher which could be stored in the narrow shelf of a refrigerator door. The new design must be easy to fill, carry, and pour. This was particularly challenging as the pitcher would be quite heavy due to its 80 ounce capacity, and would be used by all members of the family.

The ultimate design solution features a unique thumb actuated filler door and a carefully sculpted spout for easy & accurate pouring. The center of gravity of the pitcher is back toward the handle which makes the pitcher easy to lift and manipulate. After the initial conception and design refinement, my product development team engineered the pitcher for manufacturing and worked closely with the manufacturer to ensure successful production. Initially the pitcher was available only through Costco, but soon the pitcher was sold by all of Brita's retail customers. The Cascade became Brita's most successful pitcher, and was later relaunched as the Riviera, featuring an electronic filter change reminder incorporated into the top cover. After a decade in the marketplace, The Brita Cascade/Riviera can still be found wherever Brita products are sold.
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Brita Cascade Water Filtration Pitcher

Brita Cascade Water Filtration Pitcher
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Easily flip the top cover up with thumb for filling.

Easily flip the top cover up with thumb for filling.
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The pitcher is designed to pour accurately...no drips!

The pitcher is designed to pour accurately...no drips!
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The narrow design allows the pitcher to fit into a refridgerator door shelf.

The narrow design allows the pitcher to fit into a refridgerator door shelf.
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The pitcher looks great on the kitchen counter or dining table.

The pitcher looks great on the kitchen counter or dining table.
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Oringinal computer rendering created for the package.

Oringinal computer rendering created for the package.
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An electronic filter change display was incorporated into the top cover, and the pitcher was renamed Riviera.

An electronic filter change display was incorporated into the top cover, and the pitcher was renamed Riviera.
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The Riviera featured a silver version as well as white.

The Riviera featured a silver version as well as white.